Monday, February 29, 2016

Choosing The Right Marketing Seminars For Groups, Conferences, Associations, Businesses & Meetings In Sonoma, Napa, Marin & the Bay Area,

Choosing A Marketing Seminar
The Who - What - Where - When & Why...

Do We Need A Coach !! or Can We Do It Ourselves?
Why Do A Seminar:
  •  We have a group of businesses who are struggling with staying up on Google Search.
  •  We have an association who needs to know more about Social Media importance.
  •  We have a staff that could take on more in the marketing department.
  •  We need new customers and fresh ideas. 

Who Is Best To Cover The Materials For Us:
  • We want someone with many creative ideas.
  • We want an expert in Search Engine Optimization.
  • We want an expert in Social Media.
  • We want an expert in proven and new methods.
  • We want modern technology ideas.

What Type of Marketing Do We Require:
  • We don't know what type of marketing works best today.
  • We don't know what type of marketing brings our best clients.
  • We want to know how to effectively spend our marketing dollars.
  • We want to know what we can do for free.


Where Shall We Host This:
  • During our General Meeting
  • At a Conference as part of the education program for our membership.
  • They host it at a specific location and invite us in.

When Do We Want The Seminar To Happen:
  • Prior to setting our marketing budget for the next year.
  • During our regular meeting with an hour of presentation.
  • A half day seminar with take home materials
  • A full day seminar with luncheon and several speakers for under $200.
We Trust ....These components will help you determine your needs.


When Modern Marketing, Business Leads, Social Media & Search Engine Optimization
 Are Important To Your Business...







Thursday, February 11, 2016

Higher Prices On AD Word Marketing - Large Businesses Have Really Jumped On Google AD Words & SEO Services



So, you thought you would escape all the "learning Curve stuff" that Google is changing daily by just purchasing AD words and being guaranteed your positions on Google.com searches.  Truly, that was a GREAT idea!!!   

                                                         Big Business Thinks so TOO.

Local AD words are becoming higher priced because the big companies  have jumped in the pond.  Nothing is sacred anymore for the small business owner.  So what are we seeing ...
Prices on AD words becoming more expensive

Bidding Wars on Key-Search Terms

Your Google ADS being pushed down on the page.... or to another page.

Your Google AD in some remote city that has nothing to do with your local searcher.

Your competitor paying someone to sit and CLICK on your ad until it is out of $$$.

Consider paying out your good money for search engine optimization SEO... 
where you will have first and/or second page visibility on a consistent basis......  

We still see people making huge errors in posting their Google ads.  

OK....I will give you one good TIP... on creating your ad words....or any AD
  • They must include a city/region in order to appear above or along side on the Google Page ...when someone searches.  A general or no location AD ends up at the bottom of the Google page.  Yes, Google programs their algorithms for a user's local searching, but if your AD key-search is void of this.....you will not get noticed. 

Happy Valentines Day from 
JR Publications,  LocalSEOexperts.biz 



Friday, January 22, 2016

Seven Helpful Tips On Effective Marketing - Las Vegas to Los Angeles and San Diego Businesses Can Fail Without Strong Marketing Methods

WE realize you hit January with a multitude of things to do in a business !! Every business person does.

  
From moving through setting new goals, up-dating the business plan... to completing last years taxes. It is an overwhelming month. But giving back seat to your marketing efforts may hurt you all year long.  Consider these seven effective marketing tips from LocalSEOexperts.biz !!!

1. Calendar a Marketing Seminar or Consultation to learn the changes in marketing methodology. Everything has been moving triple time in marketing over the past five years.  Some of the newest methods are quite effective in reaching NEW clients.

2. Review your past year and quantify what worked. The return on investment is vital to any marketing plan.  If you expected ten new clients and received only two, and that was not breaking even on the investment....then this review was important to you.  

3.  Determine your priority items and Just DO IT.  If you need a daily coach to assist, we suggest this video...    Truly humorous, but To The Point.  Do not give up your dream of a great business - just because you hit a rut in the road.  Find your way
around it or ... through it .... build on your strengths and find the experts to assist.

4.  If your business went down in 2015, Your business plan and your marketing budget must increase in 2016.  Either you do more personal effort or pay someone to get you there.  When doing web marketing...we highly suggest you set up your free Google Analytics account - that YOU review to see where your hits are coming from.

5.  Learning the new systems, the ever-changing and new rules on Google and social media or setting up analytics or, or, or can be very time consuming if you do not have the background. Finding an employee with these talents is a good option.

6. Understand you may want MODERN marketing techniques, but they need to be white hat (legal), proven to be effective, and this often takes a professional to achieve your fastest results .

7.  Deciding to hire a professional marketing service requires THEY must produce more clients for your business....  Just because you hired a non-effective marketing company before, does not mean they are all like that.  

If you want new ideas, top Google positions, then call us for your free marketing consultation  707-539-3585, LocalSEOexperts.biz are a part of the JR Publications' Family of Marketing Services - and a business with a twenty-five year history.
Happy New Year !
From Judith Rivers-Moore, CEO

There are a multitude of Proven and not as effective methods to market today:
The web (you must be first and second page), web ads, rack cards, sales, newsletters, discount coupons, letters, meeting people, trade shows, leads, post cards, referrals - from where, social media, magazine ads, e-mail, referrals, reviews & car signage???. 

Seven Helpful Tips On Effective Marketing - Chico, Sacramento, Oakland, Walnut Creek Businesses Can Fail Without Strong Marketing Methods

WE realize you hit January with a multitude of things to do in a business !! Every business person does.

  
From moving through setting new goals, up-dating the business plan... to completing last years taxes. It is an overwhelming month. But giving back seat to your marketing efforts may hurt you all year long.  Consider these seven effective marketing tips from LocalSEOexperts.biz !!!

1. Calendar a Marketing Seminar or Consultation to learn the changes in marketing methodology. Everything has been moving triple time in marketing over the past five years.  Some of the newest methods are quite effective in reaching NEW clients.

2. Review your past year and quantify what worked. The return on investment is vital to any marketing plan.  If you expected ten new clients and received only two, and that was not breaking even on the investment....then this review was important to you.  

3.  Determine your priority items and Just DO IT.  If you need a daily coach to assist, we suggest this video...    Truly humorous, but To The Point.  Do not give up your dream of a great business - just because you hit a rut in the road.  Find your way
around it or ... through it .... build on your strengths and find the experts to assist.

4.  If your business went down in 2015, Your business plan and your marketing budget must increase in 2016.  Either you do more personal effort or pay someone to get you there.  When doing web marketing...we highly suggest you set up your free Google Analytics account - that YOU review to see where your hits are coming from.

5.  Learning the new systems, the ever-changing and new rules on Google and social media or setting up analytics or, or, or can be very time consuming if you do not have the background. Finding an employee with these talents is a good option.

6. Understand you may want MODERN marketing techniques, but they need to be white hat (legal), proven to be effective, and this often takes a professional to achieve your fastest results .

7.  Deciding to hire a professional marketing service requires THEY must produce more clients for your business....  Just because you hired a non-effective marketing company before, does not mean they are all like that.  

If you want new ideas, top Google positions, then call us for your free marketing consultation  707-539-3585, LocalSEOexperts.biz are a part of the JR Publications' Family of Marketing Services - and a business with a twenty-five year history.
Happy New Year !
From Judith Rivers-Moore, CEO

There are a multitude of Proven and not as effective methods to market today:
The web (you must be first and second page), web ads, rack cards, sales, newsletters, discount coupons, letters, meeting people, trade shows, leads, post cards, referrals - from where, social media, magazine ads, e-mail, referrals, reviews & car signage???. 

Seven Helpful Tips On Effective Marketing - Santa Rosa, San Francisco & Napa Businesses Can Fail Without Strong Marketing Methods

WE realize you hit January with a multitude of things to do in a business !! Every business person does.

  
From moving through setting new goals, up-dating the business plan... to completing last years taxes. It is an overwhelming month. But giving back seat to your marketing efforts may hurt you all year long.  Consider these seven effective marketing tips from LocalSEOexperts.biz !!!

1. Calendar a Marketing Seminar or Consultation to learn the changes in marketing methodology. Everything has been moving triple time in marketing over the past five years.  Some of the newest methods are quite effective in reaching NEW clients.

2. Review your past year and quantify what worked. The return on investment is vital to any marketing plan.  If you expected ten new clients and received only two, and that was not breaking even on the investment....then this review was important to you.  

3.  Determine your priority items and Just DO IT.  If you need a daily coach to assist, we suggest this video...    Truly humorous, but To The Point.  Do not give up your dream of a great business - just because you hit a rut in the road.  Find your way
around it or ... through it .... build on your strengths and find the experts to assist.

4.  If your business went down in 2015, Your business plan and your marketing budget must increase in 2016.  Either you do more personal effort or pay someone to get you there.  When doing web marketing...we highly suggest you set up your free Google Analytics account - that YOU review to see where your hits are coming from.

5.  Learning the new systems, the ever-changing and new rules on Google and social media or setting up analytics or, or, or can be very time consuming if you do not have the background. Finding an employee with these talents is a good option.

6. Understand you may want MODERN marketing techniques, but they need to be white hat (legal), proven to be effective, and this often takes a professional to achieve your fastest results .

7.  Deciding to hire a professional marketing service requires THEY must produce more clients for your business....  Just because you hired a non-effective marketing company before, does not mean they are all like that.  

If you want new ideas, top Google positions, then call us for your free marketing consultation  707-539-3585, LocalSEOexperts.biz are a part of the JR Publications' Family of Marketing Services - and a business with a twenty-five year history.
Happy New Year !
From Judith Rivers-Moore, CEO

There are a multitude of Proven and not as effective methods to market today:
The web (you must be first and second page), web ads, rack cards, sales, newsletters, discount coupons, letters, meeting people, trade shows, leads, post cards, referrals - from where, social media, magazine ads, e-mail, referrals, reviews & car signage???. 

Seven Helpful Tips On Effective Marketing - Businesses Fail Without Strong Marketing Methods

WE realize you hit January with a multitude of things to do in a business !! Every business person does.
  
From moving through setting new goals, up-dating the business plan... to completing last years taxes. It is an overwhelming month. But giving back seat to your marketing efforts may hurt you all year long.  Consider these seven effective marketing tips from LocalSEOexperts.biz !!!

1. Calendar a Marketing Seminar or Consultation to learn the changes in marketing methodology. Everything has been moving triple time in marketing over the past five years.  Some of the newest methods are quite effective in reaching NEW clients.

2. Review your past year and quantify what worked. The return on investment is vital to any marketing plan.  If you expected ten new clients and received only two, and that was not breaking even on the investment....then this review was important to you.  

3.  Determine your priority items and Just DO IT.  If you need a daily coach to assist, we suggest this video...    Truly humorous, but To The Point.  Do not give up your dream of a great business - just because you hit a rut in the road.  Find your way
around it or ... through it .... build on your strengths and find the experts to assist.

4.  If your business went down in 2015, Your business plan and your marketing budget must increase in 2016.  Either you do more personal effort or pay someone to get you there.  When doing web marketing...we highly suggest you set up your free Google Analytics account - that YOU review to see where your hits are coming from.

5.  Learning the new systems, the ever-changing and new rules on Google and social media or setting up analytics or, or, or can be very time consuming if you do not have the background. Finding an employee with these talents is a good option.

6. Understand you may want MODERN marketing techniques, but they need to be white hat (legal), proven to be effective, and this often takes a professional to achieve your fastest results .

7.  Deciding to hire a professional marketing service requires THEY must produce more clients for your business....  Just because you hired a non-effective marketing company before, does not mean they are all like that.  

If you want new ideas, top Google positions, then call us for your free marketing consultation  707-539-3585, LocalSEOexperts.biz are a part of the JR Publications' Family of Marketing Services - and a business with a twenty-five year history.
Happy New Year !
From Judith Rivers-Moore, CEO

There are a multitude of Proven and not as effective methods to market today:
The web (you must be first and second page), web ads, rack cards, sales, newsletters, discount coupons, letters, meeting people, trade shows, leads, post cards, referrals - from where, social media, magazine ads, e-mail, referrals, reviews & car signage???. 



Tuesday, January 12, 2016

12 Ideas For Improving Your 2016 Business Marketing In Sacramento, Roseville, Auburn, Lake Tahoe, Amador, Yuba City, Chico, Redding,

Most of us in business spend a great deal of time on keeping our client's happy, giving quality service, and forgetting to take care of the fundamentals of our own health, and the basic health of the business.  While these efforts may work for a certain amount of time, we begin to see several things happen.  
  1. People are not following their business plan closely. Some do not have them.
  2. People purchased marketing that was not effective and soon do not have enough clients, so they begin to cut costs on marketing.
  3. The expense & energy toward good marketing strategy begins to be cut.
  4. The marketing stops and very soon customers do not call.  
Understand it does not have to be this way.  Even BANKS today will not LOAN a business money without a MARKETING PLAN within the business plan. The banks expect you to spend a certain amount of loaned funds toward marketing. Obviously they think this is important to a business.....so why don't small businesses get the message????

Because... Many of us enter business by our passion and learn all about our subject to be the BEST service.... not understanding how important Marketing Is To Success.

Marketing Seems Overwhelming unless you are a natural, or have had classes.  The new methods to stay on top of the search engines take learned skills and they are always changing.  You have Sales People call you daily or walk in telling you --- you need this --- you need that.  Pretty soon the message cuts off (like the radio, the TV, the magazine and the ADS on the web).




Join in the conversation with our monthly blog. We would love your comments.