Five Tips on SEO Content Writing - Increased Algorithm Demands For Search Engine Optimization

                                                                 

You have to be kidding us! - Google wants us to be expert website content writers - Whhhhhhhhh ?  Isn't that up to my website developer or designer? Maybe, but you are very lucky if your designer is a good writer with proper English and grammar structure.

Yes, the algorithm changes are all about CONTENT.  This means you cannot put three or four meaningful lines and a bunch of photos on the home page of your website and expect it to pick up well by those sweet little spiders move through.... and yes, those spiders also record your terminology, and acknowledge changes on content.  

WHY - because Google wants improvement on searches. Somehow they have missed the boat - when the only things that come up are Yelp, Wikipedia and the yellow pages.

Before you implode... Please remember LocalSEOexperts.biz offers content writing as one of their marketing services.  For those who want insight to effective writing for these changes, I offer five strong content writing tips.

#1.  Take a good look at your key-search-words.  Use them in your sentence structure. Please do not OVER use them. 

#2.  Plan to write more than one paragraph.  They are looking for more that 500 words on your home page.  Take a look at the WeddingLinks.co home page to understand you do not have to place them in the immediate vision of the user. We know how users enjoy a website - and that is not by reading through a pile of content.  You do not want the user to leave your website - if there is too much content. 

#3. Encapsulate the overall thought in the first paragraph and then break it out - expanding on the thoughts with links to various parts of interest in your website where the user can travel to quickly from the paragraphs.  You want to write UNIQUE & RELEVANT content regarding your category. 

#4. Always proof and re-read several times. Ask a friend or associate to review for making sense, making a point, delivering your message clearly.  

#5. Our spell checks do not always pick up double words or words that mean the same, but are spelled similarly.  English is a tough language!!  

Reading all these new signs - destroys many of the guidelines we have followed for years.

a. your website is your online brochure

b. brochures are designed with few words and clean space

c. photos are worth a thousand words

JOIN in the conversation!!

All I can say is ... what's next?

Tired of the mess - let LocalSEOexperts move you to first page Google without AD words or pay for click.  Healthy, organic, white hat methods is what we provide for success. 

Need a good website designer with great English Skills, e-Mail:  JR@localSEOexperts.biz

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How Important Is Content To Your Search Engine Optimization

                           The Question of Website Content Continues For Google Ranking
                                    There is no mystery here, they have laid it out for you.  
                            But - it is always the big "but, yet, may we qualify that", or - or - or!
    It is still a matter of opinion!!! So dust your keyboard off. Your best is yet to come!

Since Google Hummingbird came out, the Home Page Content has become more and more important. There are some tricks here.  Some of these can make or break your home page as the search spiders come through.  While content is very important - too much content can chase your website user away.  They love photos and explicit, descriptive language, so this can be a double edged sword. You want them to stay and have their questions answered or call them to action, and motivate/move them into another section of the website where your usefulness begins.

What works best:  Title and sub-title reflect specific key-search-terms you want to come up for. These can also reflect your marketing area name(s).

Content: Reflects/repeats your title and meta-tag description.

• Everything from 500 to 800 words in correct grammar and proofed for spelling.
• Use your website title and sub-title words in your content paragraphs.
• Use your key-search-terms in your content writing.
• Anchor your photos and/or video with a key-search-term from your meta-tags. 
• Anchor a few links to other parts/pages of your website.
• No keyword stuffing - repeating a key-search-term to often lowers your ranking!  
• Proof your content for over use of your key-search terms.
• Ask a third or fourth person to read the home page and give you a critique.
• Every quarter of the year, change to some degree, your home page content, photos, videos, links.
• Web page titles can be changed with no penalty, but content should reflect the change.

                   If you are tired of all this, JR Publications provides serious 
                                  Search Engine Optimization Services
                           LocalSEOexperts.biz   707-539-3585, 800-233-3850





#search engine optimization
#seo
#content writing