Changes In Google Algorithms Keeps SEO Experts Busy in Sonoma, San Francisco & Bay Area

               White Hat Methods are a MUST For Google Search Engine Optimization.

We learned recently that Google makes 300 to 500 unannounced changes to their Google Search Engine yearly.  Any company with skills in SEO Management must quickly learn how to maneuver through the changes and find methods to move through and not break Google Rules in the process.  The SEO expert must be willing to accept change, not fight it and anticipate there will be more. 

To not feel overwhelmed by the changes, a website owner can:

1. Hire a Techy who understands the systems and responds quickly to changes.
2. Hire a content writer for your website - newest Google changes.
3. Understand there are very few SEO services that will not have your website moving back and forth for your specified key-search-terms between first and third pages.  Keep Your Cool...Other Businesses are doing what you are doing!
4. Outline your goals with the SEO expert.  Do you want more hits, longer visits, just see your website on first page Google, Do you want Leads from who enters the website. (there are white hat methods that can help gain good leads). Improve your conversion and call rates.....or maybe you just want to see your webpage on the first or second page.
5. Your home page text (content) must reflect your key-search-terms and be what the end user is looking for as they search the web.  
6. Your website MUST be mobile ready and readable on a phone screen.  Too small, to faded, will not do it and your website will begin heading down in the searches. So take the advice of the SEO expert.  They are not there to make your life miserable, their desire is to become part of your business team and bring you increased business with high web visibility.
7. Understand, even if you purchased Google AD words and your website does not show up on a Mobile Phone users screen, they will go away without your valuable information.  Ya gotta keep up with the times!

Ready for positive changes from your website?  LocalSEOexperts.biz

Rent your first page space - on Google.  Yes, we also have that exclusive service. 

#first page Google visibility

#content writers for websites

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Five Tips on SEO Content Writing - Increased Algorithm Demands For Search Engine Optimization

                                                                 

You have to be kidding us! - Google wants us to be expert website content writers - Whhhhhhhhh ?  Isn't that up to my website developer or designer? Maybe, but you are very lucky if your designer is a good writer with proper English and grammar structure.

Yes, the algorithm changes are all about CONTENT.  This means you cannot put three or four meaningful lines and a bunch of photos on the home page of your website and expect it to pick up well by those sweet little spiders move through.... and yes, those spiders also record your terminology, and acknowledge changes on content.  

WHY - because Google wants improvement on searches. Somehow they have missed the boat - when the only things that come up are Yelp, Wikipedia and the yellow pages.

Before you implode... Please remember LocalSEOexperts.biz offers content writing as one of their marketing services.  For those who want insight to effective writing for these changes, I offer five strong content writing tips.

#1.  Take a good look at your key-search-words.  Use them in your sentence structure. Please do not OVER use them. 

#2.  Plan to write more than one paragraph.  They are looking for more that 500 words on your home page.  Take a look at the WeddingLinks.co home page to understand you do not have to place them in the immediate vision of the user. We know how users enjoy a website - and that is not by reading through a pile of content.  You do not want the user to leave your website - if there is too much content. 

#3. Encapsulate the overall thought in the first paragraph and then break it out - expanding on the thoughts with links to various parts of interest in your website where the user can travel to quickly from the paragraphs.  You want to write UNIQUE & RELEVANT content regarding your category. 

#4. Always proof and re-read several times. Ask a friend or associate to review for making sense, making a point, delivering your message clearly.  

#5. Our spell checks do not always pick up double words or words that mean the same, but are spelled similarly.  English is a tough language!!  

Reading all these new signs - destroys many of the guidelines we have followed for years.

a. your website is your online brochure

b. brochures are designed with few words and clean space

c. photos are worth a thousand words

JOIN in the conversation!!

All I can say is ... what's next?

Tired of the mess - let LocalSEOexperts move you to first page Google without AD words or pay for click.  Healthy, organic, white hat methods is what we provide for success. 

Need a good website designer with great English Skills, e-Mail:  JR@localSEOexperts.biz

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Tips On Branding A Business With Press Releases For Search Engine Optimization

Marketing your brand name and gaining recognition from the general public is completed in multiple methods.
Yes, your search engine optimization is affected by press releases that are pickup with your name. You can also put a link in your website to the press release in an online newspaper.  True, you will need to consider if your news is important for local, and/or a national or an international story.

Press release are another great tool that adds to your visibility.  So my clients ask, " What is so newsy that anyone would would to know about it. "  Truly the media will not pick up your name unless it is a strong story or local influence.  Lets learn something about this from the Republican Party, presently in the news daily....  They know only one of them will make it into the finals, but the fact the word "Republican Party" is repeated over and over is the branding they seek.

Think about the various times a year - the press release can be effective.

• grand opening of your business
• store remodeling
• the business moves or opens more branches
• you have a new high profile/talented employee
• you add a very popular product line to the store
• the shop or restaurant is try a new food or product
• unique free holiday specials for the general public
• you are bringing in a speaker or the inventor
• coming out with a newsletter or blog
• write an brief article on why a particular product has found its place in society and send attached.
• (always quote your resources)

I found the TIPs from this additional blog was a good read - hope you like this link.  They cover the details of completing your press release.

When 80% of the population has a smart phone and 63% of Google users access through a smart phone or I-pad, then  your press release receives increased viewing from every spectrum.  All press releases should contain your website address for more information.  Your website needs to be mobile friendly and easily opened from these digital devices.


Love to have your input....

Judith Rivers-Moore, LocalSEOexperts.biz    WeddingLinks.co     HoneymoonLinks.co  and...
                                      "Best Style California Wedding & Honeymoon" digital magazine
                                                  Santa Rosa, California   707-539-3585

Is A Website's Easy Navigation, or Call To Action Important To A Los Angeles, San Francisco or Las Vegas Business?

LocalSEOexperts.biz offer Search Engine Optimization services on a monthly fee basis, and we also provide a permanent first page Google First Page for many cities and categories for all types of businesses.
                                                       707-539-3585 & 800-233-3850

EASY NAVIGATION of YOUR WEBSITE
Do people (web users) get to your web page and find it easy to Navigate?  Google bots will ding you if they do not think your home page gives adequate directions to your key-search terms.  Do people who visit your web page - go around in Circles - of where am I ?? What am I supposed to do here? The ultimate question of WHERE is it??  Why did this page appear for my key search?

• Understand your page subtitles can relate to your key-search terms. 
• Adding the key-search-terms to well written content on your home page will be invaluable in your web results. 
• While you do not want to over-stuff your content with key-search terms, it is vital you use them.  
• You may also want to caption a graphic or a photo with a key-search-term.

CALL TO ACTION 
Decide if you want your call to action to be: calling you, giving you a lead, buying something, or introducing you to the product or planning something from your website.....your call o action must reflect this in a non-intrusive but easy to find method on your website.  Two strong rules evolve here.  phone numbers or contact in the guidance bars, understand the mid upper right side is often where the eye goes quickly on a website.
WARNING
So many websites have very creative openings that stop smart phones from opening their page. So considering over 65% of Google users are accessing through smart phones, the question is? - Do you really want to stop them from entering your website or accessing your information.

When you are tired of all the hodge-podge in website visibility on search engines. Give JR Moore a call at 707-539-3585 for a quote on monthly services.

#seo services
#search engine optimization
#website content

How Important Is Content To Your Search Engine Optimization

                           The Question of Website Content Continues For Google Ranking
                                    There is no mystery here, they have laid it out for you.  
                            But - it is always the big "but, yet, may we qualify that", or - or - or!
    It is still a matter of opinion!!! So dust your keyboard off. Your best is yet to come!

Since Google Hummingbird came out, the Home Page Content has become more and more important. There are some tricks here.  Some of these can make or break your home page as the search spiders come through.  While content is very important - too much content can chase your website user away.  They love photos and explicit, descriptive language, so this can be a double edged sword. You want them to stay and have their questions answered or call them to action, and motivate/move them into another section of the website where your usefulness begins.

What works best:  Title and sub-title reflect specific key-search-terms you want to come up for. These can also reflect your marketing area name(s).

Content: Reflects/repeats your title and meta-tag description.

• Everything from 500 to 800 words in correct grammar and proofed for spelling.
• Use your website title and sub-title words in your content paragraphs.
• Use your key-search-terms in your content writing.
• Anchor your photos and/or video with a key-search-term from your meta-tags. 
• Anchor a few links to other parts/pages of your website.
• No keyword stuffing - repeating a key-search-term to often lowers your ranking!  
• Proof your content for over use of your key-search terms.
• Ask a third or fourth person to read the home page and give you a critique.
• Every quarter of the year, change to some degree, your home page content, photos, videos, links.
• Web page titles can be changed with no penalty, but content should reflect the change.

                   If you are tired of all this, JR Publications provides serious 
                                  Search Engine Optimization Services
                           LocalSEOexperts.biz   707-539-3585, 800-233-3850





#search engine optimization
#seo
#content writing

SEO Experts Tell Us - Website Titles Are Important To Your Meta Tags & Marketing Regions

     I took a great class in creative writing one semester. The Teacher had us do a routine occasionally during the term on brainstorming Titles for stories or books.  She would give us a sentence or category and let us write down as many "perfect English titles"  or  quirky, eye catcing titles",  and titles "that asked questions".

Her attitude on sale of an article or book had a great deal to do with the title and the jacket design.
                                      She was so right ... & Google Has Picked Up Her Attitude.

Who would believe this would be important to a website today? - Yet it is - VITAL

.

1. Sometimes the title of your website will appear above with the cursor laying over, and sometimes at the base of your screen. But Google always sees it and includes it in the search profile.
2. This Title and your description can be changed to be current, location specific, with your best  key-words in a sentence formula.
3. Use some of your key-search-terms in your title.

So lets take a look at this.  Sometimes I find websites with {their business name and welcome} in the title.  Sorry that will generally not bring them traffic.  Look at the difference between these two Titles.  It keys the area for the search engines to pick it up - and works better when those key-terms are in the content of your web pages.

SF is being used below for quick writing  - do not use abbreviations on a general basis - spell it out.

a.  San Francisco Wedding & Event Planner
(analysis)  They will come up for San Francisco wedding, SF wedding planner,  SF event planner, and of course the title as it is.

b.  Same Day & Full Service Wedding & Event Planner For The San Francisco Bay Area 
(analysis)  They will come up for San Francisco same day wedding, same day wedding planner, SF wedding planner, SF same day wedding planner, SF event planner, Bay Area wedding planner, Bay Area same day wedding planner, full service wedding planner, full service event planner -

see what I mean, it is in the Title.

Require more info - please e-mail me and ... comment or add info to our blog.

Blog by Judith Rivers-Moore, JRPublications, Santa Rosa, Ca. LocalSEOexperts.biz  707-539-3585

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Digital Magazine Advertising for Wedding Venues, Vendors & Travel Business in Los Angeles, San Francisco, Sacramento & Chico to San Diego

If you haven't noticed the major magazines, newspapers and periodicals are moving toward digital styled magazine and e-book publishing visibility.  So why would this be important to  a San Francisco Bay Area or Los Angeles wedding venues to do their wedding advertising in a e-magazine or digital magazine?

Because marketing is rapidly moving over to views on  smart phones and I-pads.  Women and men planning every thing in the wedding, or their honeymoon travel are working from a different platform that five years ago.                                                       "Read the statistics below"

From Chico to San Diego and nationwide to New York City ... couples seek digital access to magazines, e-books and advertisers that look at the growing statistics quickly understand this is a STRONG marketing tool.  They have cracked the NUT on marketing with a well done digital magazine AD and mobile friendly website........When a business wants to market a wedding business, a wedding service, and local or destination travel business, this saves money and effort to move a client toward your website?

Example:  print style magazine ad - prospect has to move to their pc or smart phone to access the website.
                digital style magazine ad - prospect clicks directly through to advertiser's website.

Businesses aim for "success strategy" that gives a prospect immediate entry into their website.

In a nut-shell......... Digital Magazines Give You .... DIRECT Link Visibility.  

Brides-To-Be often purchase over a hundred dollars in magazines/books to prepare 
and receive over 20 publications free.
Even With A Referral, the Brides-To-Be often needs to see the name up to seven times prior to going to the website.  The digital-magazine cuts this statistic down because of the ease of access.

Preview Our "Best Style California Wedding  & Honeymoon"  digital Magazine to see how it goes directly to the advertisers website and to our global wedding planning portals at the base of each page.         

YES, use of the smart phone, magazines, APPS capability, I-Pads and our amazing lap tops have moved us in to this Digital Marketing Realm Quickly.  Marketing often evolves over a hundred years or more, but this has happened to us in just TEN years.  

As the magazine user clicks through the pages, enjoys the photos and reads the content, you will find each advertiser is given a solid LINK to their website - right from the AD page.   No moving the prospect from a print ad to their pc.  It is a direct link.
                     
Awesome Product for the advertisers.  Learn more about pricing & statistics at JRPublicationsInc.co

The digital magazine  growth rate and statistics are staggering for the digital magazines.

PWC.com Reports:
Globally, total magazine revenue will resume growth in 2015. In 2015, the magazine publishing industry will reverse years of decline to record 0.2% year-on-year growth as overall digital gains outweigh falling print revenue. In 2018, total magazine revenue will reach US$98.1bn, up from US$97.1bn in 2013. (bn is billion).

While digital consumer magazine circulation revenue will see the fastest growth... Global digital consumer magazine circulation revenue will rise at a 31.2% CAGR, reaching US$5.7bn in 2018. As companies see more success in turning digital magazine consumption from free-of-charge websites to paid-for digital editions, digital will move from accounting for 4% of total consumer magazine circulation revenue in 2013 to 14% in 2018.

...Digital consumer magazine advertising revenue is much larger. Global digital consumer magazine advertising revenue will be US$12.4bn in 2018, rising at a 17.6% CAGR. This compares to a decline of -3.9% CAGR for consumer magazine print advertising revenue. Currently advertising is centred on magazine websites, but, as digital circulations increase, electronic editions will become increasingly popular for advertisers.

Read In-depth Marketing at Magazine.org

Advertisers receive a free link package with their ADs in "Best Style Califrornia
Wedding & Honeymoon" e-Magazine 

at WeddingLinks.co 

#wedding advertising

#best advertising for wedding business

#advertise wedding venue

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