photo from SlideTeam.net
WHO USES Leads - Most every business want the attention of a "targeted audience" or the general public in their region. (Look at the chart below to understand the effectiveness.)
WHAT IS The EFFECT of a Lead - Receiver of your message knows that your business exists at a time they may need your service or product.
WHERE CAN I Get EFFECTIVE Leads - First and second page Search Engine visibility, with people clicking on your website and requesting information, mobile phone ads, signage on cars & trucks, trade show advertising, magazine ads, your connections with fellow business persons, (networking groups), and new services with the right tools to generate leads for you.
Services like LocalSEOexperts.biz offer specific leads in specified areas for clients, as well as Search Engine Optimization of their websites, web blogs or videos on YouTube.
TIP: You really want a lead looking for your type of business - so be specific, if purchasing. You want a lead with e-mail, phone number, name your specific type of purchaser. For the wedding industry - it would be a bridal list - area specific to where the wedding is held - this too can be tricky - as a bride may buy her dress at home and travel to a destination site.
WHY Use LEADS - How do we reach out to them? This is often were the pavement turns to gravel and dust for many businesses. Real marketers utilize phone calls, e-mail or phone calls, leave message or spend a few hours in the evening to drum up business.
Most businesses do not understand how expensive it is to provide them with a lead, nor want to go to the effort to promote to a lead.,,,many think because they are so great at what they do the world will find them......maybe a few will .... on recommendations or referrals. It takes years to build on that. The question is???? Do you have fifteen years of money in the bank to live on while they find your doorstep? Most do not.
Those who understand marketing - want that lead - whether it is is a personal lead, an e-mail lead or a phone call lead.
In its purest form a genuine lead can cost. The Marketer wants to wear that lead out.
Owen Powis writes the Wordtracker.com/blog and is quoted below: This is a great marketing newsletter for any business to sign up for. Owen states:
"Email sells. There is no other way to put it. With some of the highest conversions rates out of any digital channel you are going to struggle to beat the effectiveness of email for selling your products. Email consistently outsells search and social
Personally, I believe there are several types of e-mails that sell best. Here are some tips:
Your title of the e-mail - change it each time, you send it out. Once you send the e-mail - call and leave a message on their phone line stating the date, who you are, and that you sent them an e-mail. Your title is why they would open the e-mail from a stranger or your personal call. Always leave your phone number or website address - and speak clearly.
E-mails with a brief video (1.5 to 2 minute color video) link inside the e-message sell better.
Follow-up e-mails to a trade show are vital. You may have a hot leads list and let it sit in the drawer. Remind them - they met you at the bridal show - review your product and put your link in the e-mail. Send it more than once......send every week or few weeks.
You look at a list and decerne that everyone is too far away from you to send it out.
Big Mistake!
Send them something special....They may be coming into your region for a number of reasons, so market them. ie a restaurant. Traveling into San Francisco soon? Consider a remarkable lunch or dinner at our AmazingRestaurant.com with a 10% discount when you bring this e-mail.
Please join in the conversation - Love your input!!!
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