You have to be kidding us! - Google wants us to be expert website content writers - Whhhhhhhhh ? Isn't that up to my website developer or designer? Maybe, but you are very lucky if your designer is a good writer with proper English and grammar structure.
Yes, the algorithm changes are all about CONTENT. This means you cannot put three or four meaningful lines and a bunch of photos on the home page of your website and expect it to pick up well by those sweet little spiders move through.... and yes, those spiders also record your terminology, and acknowledge changes on content.
WHY - because Google wants improvement on searches. Somehow they have missed the boat - when the only things that come up are Yelp, Wikipedia and the yellow pages.
Before you implode... Please remember LocalSEOexperts.biz offers content writing as one of their marketing services. For those who want insight to effective writing for these changes, I offer five strong content writing tips.
#1. Take a good look at your key-search-words. Use them in your sentence structure. Please do not OVER use them.
#2. Plan to write more than one paragraph. They are looking for more that 500 words on your home page. Take a look at the WeddingLinks.co home page to understand you do not have to place them in the immediate vision of the user. We know how users enjoy a website - and that is not by reading through a pile of content. You do not want the user to leave your website - if there is too much content.
#3. Encapsulate the overall thought in the first paragraph and then break it out - expanding on the thoughts with links to various parts of interest in your website where the user can travel to quickly from the paragraphs. You want to write UNIQUE & RELEVANT content regarding your category.
#4. Always proof and re-read several times. Ask a friend or associate to review for making sense, making a point, delivering your message clearly.
#5. Our spell checks do not always pick up double words or words that mean the same, but are spelled similarly. English is a tough language!!
Reading all these new signs - destroys many of the guidelines we have followed for years.
a. your website is your online brochure
b. brochures are designed with few words and clean space
c. photos are worth a thousand words
JOIN in the conversation!!
All I can say is ... what's next?
Tired of the mess - let LocalSEOexperts move you to first page Google without AD words or pay for click. Healthy, organic, white hat methods is what we provide for success.
Need a good website designer with great English Skills, e-Mail: JR@localSEOexperts.biz