There is no mystery here, they have laid it out for you.
But - it is always the big "but, yet, may we qualify that", or - or - or!
It is still a matter of opinion!!! So dust your keyboard off. Your best is yet to come!
Since Google Hummingbird came out, the Home Page Content has become more and more important. There are some tricks here. Some of these can make or break your home page as the search spiders come through. While content is very important - too much content can chase your website user away. They love photos and explicit, descriptive language, so this can be a double edged sword. You want them to stay and have their questions answered or call them to action, and motivate/move them into another section of the website where your usefulness begins.
What works best: Title and sub-title reflect specific key-search-terms you want to come up for. These can also reflect your marketing area name(s).
Content: Reflects/repeats your title and meta-tag description.
- Everything from 500 to 800 words in correct grammar and proofed for spelling.
- Use your website title and sub-title words in your content paragraphs.
- Use your key-search-terms in your content writing.
- Anchor your photos and/or video with a key-search-term from your meta-tags.
- Anchor a few links to other parts/pages of your website.
- No keyword stuffing - repeating a key-search-term to often lowers your ranking!
- Proof your content for over use of your key-search terms.
- Ask a third or fourth person to read the home page and give you a critique.
- Every quarter of the year, change to some degree, your home page content, photos, videos, links.
- Web page titles can be changed with no penalty, but content should reflect the change.
If you are tired of all this, JR Publications provides serious
Search Engine Optimization Services
LocalSEOexperts.biz 707-539-3585, 800-233-3850
#search engine optimization
#seo
#content writing
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