Marketing Seminar For Your Business Team, Organization, Networking Group, Office Staff

Marketing Solutions

September 1st, 2016    

Choosing A Marketing Seminar

The Who - What - Where - When & Why...

by LocalSEOexperts.biz

                 Do We Need A Coach !! or Can We Do It Ourselves?

Marketing a business, professional practice or service  has changed radically 

over the past five years.  Everyday we find some glossy new idea. The question

is -- - is it a proven formula that works, or  a hoax.  We really need someone 

to guide us toward the "real THING in marketing for 2016 and 2017.  We are

willing to CHANGE our process, but our business needs a voice, guide post

and SOLUTIONS in this wilderness of technology.  

When Should WE Do A Marketing Seminar:

•  We have a group of businesses who are struggling with current marketing.
•  We have an association who needs to know more about marketing trends.
•  We have a current staff that could take on modern concepts in marketing.
•  We need new customers and fresh ideas. 
• When we do not have a lot of time and need advice in a nutshell

Who Is Best To Cover The Materials For Us:

• We want someone with many creative ideas.... not just one or two formulas
• We want an expert in Search Engine Optimization.
• We want an expert in Social Media.
• We want an expert in proven and new methods and real tools.
• We want to identify modern technology to cut our time and costs.

What Type of Marketing Knowledge/Tools/Training Do We Require:

• We want to know what type of marketing works best today.
• We want to know what type of marketing brings us our best clients.
• We want to know how to effectively spend our marketing dollars.
• We want to know what we can do for FREE.

Where Shall We Host This:

• During our General Meeting
• At a Conference as part of the education program for our membership.
• The Marketing Seminar hosts a seminar at a specific locations and invite us in.

When Do We Want The Seminar To Happen:

• Prior to setting our marketing budget for the next year.
• During our regular meeting with a brief hour of presentation.
• A half day seminar with take home materials
• A full day seminar with luncheon and several speakers for under $1500.

                                                                         LocalSEOexperts.biz  

I will be happy to send you our Marketing Seminar Outline for 2016-17

A complete 30 page Booklet of Marketing Formulas Are Provided The Attendees. 

Judith Rivers-Moore,    707-546-1623 or 707-539-

When Modern Marketing, Business Marketing, Social Media 

& Search Engine Optimization

 Are Important To Your Business...

Great TIPS on Writing Effective Content For Your Website

Many businesses we meet from the LocalSEOexperts.biz state they are not writers and have a difficult time finding someone on their staff who can write effectively.  So what is effective writing and content for a website that agrees with what Google is looking for?

#1.  Opening paragraphs should grab the prospects (audience) attention.  They do not want to go through five paragraphs to find out what they are looking for.  So in a nutshell - say it in two key-search-terms your site wants to come up for in a fifty to one-hundred word paragraph.  Who you are, services or what you sell and why you would be the best business to deal with for their concern.  Do not stuff this paragraph with key-search terms (Google will ding you on this also.)
a. include two key-search-terms
b. include your website title
c. include your company title if different
d. include your services or product line
e. very top of the page include your phone number
d. one statistic to prove overall importance
e. quick links to other pages in your website for detailed information


#2  In the second and following paragraphs find quotes regarding your subject - as to why your product is important or WHO thinks it is great. (one or two) and link to those who have first page rankings on the internet for an important key-search term you have.  Not your competitor, but a blog or article that refers to your business subject.  Include more detail links to other pages in your website on the subject you are writing to. 

#3.  Understand Google and other search engines dismiss you or rank you less when there is poor grammar, misspellings and dead links on your home page or throughout.  It is amazing what these spiders pick up today. So take time to have someone else read your content for the following:
a.  does it make sense - sentence by sentence
b. good grammar 
c. good spelling
d. use of your key-search terms
e. correct links to references

We also found this article quite helpful.

#4.  It is important to use photos on your home page.  They should align with the subject - your product or service.  They should also be tagged below with a key-search-term relevant to your website. 

#5.  In your paragraph give them the next step to get hold of you ...  Give them reason to:
a. sign up
b. set the appointment
c. call you
d. e-mail you
e. ask for a white paper on the subject to be sent to their e-mail

We found FIVER.com offers content writers for $5. and up
We also found industry specialist content writers at https://contentwriters.com/

Blog by LocalSEOexperts.biz,  offering content writing services & SEO.
Author, Judith Rivers-Moore, CEO JR Publications, Santa Rosa, California, USA

Phone APPS That Assist You Daily In Sonoma, Napa, Marin, San Francisco, San Mateo, San Jose, Oakland, Walnut Creek and Brentwood

About Phone APPS

If you are deciding to add a few apps to your personal mobile device, or creating an APP for your business marketing, or life enjoyment, then consider the where and why many are being created. Colleges, schools are completing them for parents and youth "teacher assignments" and "fund raising Apps", plus "children's game APPS" are amazing. LocalSEOexperts.biz offers solutions for APP development and all formulas of marketing and SEO.

Here are a few of the newest and most innovative options presently available.

The phrase “there’s an app for that” has become a somewhat tongue-in-cheek quip, but let’s face it… it is the truth! There are apps that just plain amuse us and apps that are so useful we wonder what we ever did without them. Phones even have their own magicApp, which allows you to do unlimited calling to the U.S. and Canada from anywhere in the world. The iOS version has unlimited texting.

Photomath Struggle with math? You guessed it…there’s an app for that! Photomath uses your mobile device’s camera to scan a picture of that troublesome math problem and solves it for you. It is like a calculator, but better. It can also walk you through solving the problem, turning it into a teaching device rather than just a shortcut. Photomath is available for Apple, Android, Window, and Amazon devices.

Iris Have you ever run into something because you were attempting to walk while texting? Problem solved! Iris will use your Android device’s camera to record what is happening in front of you and superimpose the video feed as a semi-transparent background for any app. Whether you are texting or checking social media, you can multi-task without fear of running into a wall.

Wakie Wakie is basically an alarm clock with a quirky little twist—it has a complete stranger call you to wake you up. You get a sixty-second conversation with your new friend and then the call cuts out. No phone numbers or other personal information is displayed on either end of the call, so your privacy is safe. It is available for Apple, Android, and Window devices.

Tasker If you have an Android device, Tasker can help you control your apps and features. For example, Tasker can open a certain app at the same time every day or read out your SMS text messages to you while you drive. Tasker has been around for a while, but is still outshining other automation apps.

iTranslate Voice Another app that has been around for a few years, but still possesses the wow factor is iTranslate Voice, available for both Apple and Android devices. This impressive app will translate your words into over forty languages, both in text and speech. That’s right – instantaneous translation from your phone. Traveling the world is sounding more possible than ever.

Tworlds This fun new iPhone app allows you to connect with people across the world by comparing pictures of something you are seeing or doing at a particular moment in time. You give Tworlds, short for “two worlds,” a category like as cat, horizon, or work and the app will connect you with another user who is sharing a similar experience. Each party shares a picture and you get to compare a visual moment with another person who could be right around the corner or half a world away.

I

A TIP For Your Website's Google Visibility In Brentwood, Walnut Creek, Oakland, San Ramon, East Bay to North Bay & Bay Area cities

Google changes their algorithms every day in several ways.  It is difficult to keep up with them and it does force you to think AD words may be your best option.  We have found at LocalSEOexperts.biz, there are five very important things you can do to improve your overall experience with Google Search.

Your website page titles are very important to Google.  If they look like this...  MarcieWells.com  you will come up for Marcie Wells.  If people do not know you, or are searching for your product or service, then you miss them finding you when they are searching on Google.  

• Consider adding a MarcieWells.com/Fairfied-dog-walking-services
• Make certain those key-search terms are in your meta tags.  Fairfield dog walking services, dog walking services in Fairfield.
• Place content on your home page regarding Fairfield dog walking services
• Create a Facebook business page, where you can post photos of your services and place this link on your home page....close to the top of the page.
• Make certain your website will open from a Mobile Phone.  Use our great Google tool to see if your website will show up.

This way you have a city you want to market, your service, and you will begin to rise in the ranks. Maybe you want to work only in a specific region of the city... Google reads your titles. So this would be a consideration: 
MarcieWells.com/North-Fairfield-dog-walking-services

While you are welcome to whittle away at your own Search Engine Optimization with our TIPS, we have a variety of excellent - proven - white hat - methods to assist our clients with top Google visibility   LocalSEOexperts.biz. We can have you on first page Google in a very short time.

A Quick TIP For A Website's Best Search Engine Optimization - SEO in Santa Rosa, Napa, Fairfield, San Francisco, Bay Area & Marin

Google changes their algorithms every day in several ways.  It is difficult to keep up with them and it does force you to think AD words may be your best option.  We have found at LocalSEOexperts.biz, there are five very important things you can do to improve your overall experience with Google Search.

Your website page titles are very important to Google.  If they look like this...  MarcieWells.com  you will come up for Marcie Wells.  If people do not know you, or are searching for your product or service, then you miss them finding you when they are searching on Google.  

• Consider adding a MarcieWells.com/Fairfied-dog-walking-services
• Make certain those key-search terms are in your meta tags.  Fairfield dog walking services, dog walking services in Fairfield.
• Place content on your home page regarding Fairfield dog walking services
• Create a Facebook business page, where you can post photos of your services and place this link on your home page....close to the top of the page.
• Make certain your website will open from a Mobile Phone.  Use our great Google tool to see if your website will show up.

This way you have a city you want to market, your service, and you will begin to rise in the ranks. Maybe you want to work only in a specific region of the city... Google reads your titles. So this would be a consideration: 
MarcieWells.com/North-Fairfield-dog-walking-services

While you are welcome to whittle away at your own Search Engine Optimization with our TIPS, we have a variety of excellent - proven - white hat - methods to assist our clients with top Google visibility   LocalSEOexperts.biz. 

Google Visibility With SEO & Not AD-Words In Los Angeles, San Francisco, Sacramento, Fresno, San Jose, East Bay & Santa Rosa

Yes, you read it right !!  There are various methods to gain that first and second page position without using the purchase of AD-words on Google.search.

You have a choice from the clues below - as to how you will choose !

This is one time, you can't afford to feel like a DUNCE.  You Want - All Legal - No Black Hat - Just Good Honest Search Engine Optimization !!!

CLUES to - What is a"Black Hat" SEO scams ? 
You get a phone call, or see a website that makes you promises to get you up to the first page of Google overnight and they want to charge large amounts monthly.... before you even see the results.  

You do not have to do anything to your website.....  just hand them money.  Never send you an actual Google results page. ....   Don't encourage you to open a free
Google Analytics account to comprehend where you hits are coming from.  hmmm?

You will gain first place on their web frame positioned over so many members websites.  Like Google's 4, million for a specific search compared to 2400.  That's really lowering your stats and very confining !

                                          You Want A Team of Angels AT Your Back

CLUES To - What Is A Legal SEO expert  ?
Someone or a group that looks into your website, suggests corrections and upgrades
in a variety of ways, checks for site map, page titles and goes over your business goals for specific areas you want to market. Encourages Social Media ideas, etc. and
provides a list of things you or a selected staff member can achieve for you.

They help you understand: 
Yes, your business was always first page for years...but why now other companies have pushed you down in the page rankings....

How the larger the city, or more popular category -  may be a higher price and it will take more time - for you to be on the first  or second page.

A company that sends you a monthly report on the key-search positions on Google - so you may go in and look for yourself on the Google search.

A company that helps you understand Google is daily changing the algorithms and results do move around with other website submissions.

A Company that appreciates and desires a recommendation note or a Yelp recommendation.

A company that encourages you toward gaining your free Google Analytics reports to
see if you are gaining in  visits and on what page.

A company you can pick up the phone and ask for additional services, or where they suggest to find the best.  A marketing support team!

We would love to assist you -  LocalSEOexperts.biz

Choosing The Right Marketing Seminars For Groups, Conferences, Associations, Businesses & Meetings In Sonoma, Napa, Marin & the Bay Area,

Choosing A Marketing Seminar

The Who - What - Where - When & Why...

by LocalSEOexperts.biz

Do We Need A Coach !! or Can We Do It Ourselves?

Why Do A Seminar:

•  We have a group of businesses who are struggling with staying up on Google Search.
•  We have an association who needs to know more about Social Media importance.
•  We have a staff that could take on more in the marketing department.
•  We need new customers and fresh ideas. 

Who Is Best To Cover The Materials For Us:

• We want someone with many creative ideas.
• We want an expert in Search Engine Optimization.
• We want an expert in Social Media.
• We want an expert in proven and new methods.
• We want modern technology ideas.

What Type of Marketing Do We Require:

• We don't know what type of marketing works best today.
• We don't know what type of marketing brings our best clients.
• We want to know how to effectively spend our marketing dollars.
• We want to know what we can do for free.

Where Shall We Host This:

• During our General Meeting
• At a Conference as part of the education program for our membership.
• They host it at a specific location and invite us in.

When Do We Want The Seminar To Happen:

• Prior to setting our marketing budget for the next year.
• During our regular meeting with an hour of presentation.
• A half day seminar with take home materials
• A full day seminar with luncheon and several speakers for under $200.

We Trust ....These components will help you determine your needs.

Judith Rivers-Moore,  707-539-3585

When Modern Marketing, Business Leads, Social Media & Search Engine Optimization

 Are Important To Your Business...

Higher Prices On AD Word Marketing - Large Businesses Have Really Jumped On Google AD Words & SEO Services

So, you thought you would escape all the "learning Curve stuff" that Google is changing daily by just purchasing AD words and being guaranteed your positions on Google.com searches.  Truly, that was a GREAT idea!!!   

                                                         Big Business Thinks so TOO.

Local AD words are becoming higher priced because the big companies  have jumped in the pond.  Nothing is sacred anymore for the small business owner.  So what are we seeing ...

Prices on AD words becoming more expensive

Bidding Wars on Key-Search Terms

Your Google ADS being pushed down on the page.... or to another page.

Your Google AD in some remote city that has nothing to do with your local searcher.

Your competitor paying someone to sit and CLICK on your ad until it is out of $$$.

Consider paying out your good money for search engine optimization SEO... 

where you will have first and/or second page visibility on a consistent basis......  

We still see people making huge errors in posting their Google ads.  

OK....I will give you one good TIP... on creating your ad words....or any AD

• They must include a city/region in order to appear above or along side on the Google Page ...when someone searches.  A general or no location AD ends up at the bottom of the Google page.  Yes, Google programs their algorithms for a user's local searching, but if your AD key-search is void of this.....you will not get noticed. 

Happy Valentines Day from 

JR Publications,  LocalSEOexperts.biz 

Seven Helpful Tips On Effective Marketing - Las Vegas to Los Angeles and San Diego Businesses Can Fail Without Strong Marketing Methods

WE realize you hit January with a multitude of things to do in a business !! Every business person does.

  

From moving through setting new goals, up-dating the business plan... to completing last years taxes. It is an overwhelming month. But giving back seat to your marketing efforts may hurt you all year long.  Consider these seven effective marketing tips from LocalSEOexperts.biz !!!

1. Calendar a Marketing Seminar or Consultation to learn the changes in marketing methodology. Everything has been moving triple time in marketing over the past five years.  Some of the newest methods are quite effective in reaching NEW clients.

2. Review your past year and quantify what worked. The return on investment is vital to any marketing plan.  If you expected ten new clients and received only two, and that was not breaking even on the investment....then this review was important to you.  

3.  Determine your priority items and Just DO IT.  If you need a daily coach to assist, we suggest this video...    Truly humorous, but To The Point.  Do not give up your dream of a great business - just because you hit a rut in the road.  Find your way
around it or ... through it .... build on your strengths and find the experts to assist.

4.  If your business went down in 2015, Your business plan and your marketing budget must increase in 2016.  Either you do more personal effort or pay someone to get you there.  When doing web marketing...we highly suggest you set up your free Google Analytics account - that YOU review to see where your hits are coming from.

5.  Learning the new systems, the ever-changing and new rules on Google and social media or setting up analytics or, or, or can be very time consuming if you do not have the background. Finding an employee with these talents is a good option.

6. Understand you may want MODERN marketing techniques, but they need to be white hat (legal), proven to be effective, and this often takes a professional to achieve your fastest results .

7.  Deciding to hire a professional marketing service requires THEY must produce more clients for your business....  Just because you hired a non-effective marketing company before, does not mean they are all like that.  

If you want new ideas, top Google positions, then call us for your free marketing consultation  707-539-3585, LocalSEOexperts.biz are a part of the JR Publications' Family of Marketing Services - and a business with a twenty-five year history.

Happy New Year !

From Judith Rivers-Moore, CEO

There are a multitude of Proven and not as effective methods to market today:
The web (you must be first and second page), web ads, rack cards, sales, newsletters, discount coupons, letters, meeting people, trade shows, leads, post cards, referrals - from where, social media, magazine ads, e-mail, referrals, reviews & car signage???. 

Seven Helpful Tips On Effective Marketing - Chico, Sacramento, Oakland, Walnut Creek Businesses Can Fail Without Strong Marketing Methods

WE realize you hit January with a multitude of things to do in a business !! Every business person does.

  

From moving through setting new goals, up-dating the business plan... to completing last years taxes. It is an overwhelming month. But giving back seat to your marketing efforts may hurt you all year long.  Consider these seven effective marketing tips from LocalSEOexperts.biz !!!

1. Calendar a Marketing Seminar or Consultation to learn the changes in marketing methodology. Everything has been moving triple time in marketing over the past five years.  Some of the newest methods are quite effective in reaching NEW clients.

2. Review your past year and quantify what worked. The return on investment is vital to any marketing plan.  If you expected ten new clients and received only two, and that was not breaking even on the investment....then this review was important to you.  

3.  Determine your priority items and Just DO IT.  If you need a daily coach to assist, we suggest this video...    Truly humorous, but To The Point.  Do not give up your dream of a great business - just because you hit a rut in the road.  Find your way
around it or ... through it .... build on your strengths and find the experts to assist.

4.  If your business went down in 2015, Your business plan and your marketing budget must increase in 2016.  Either you do more personal effort or pay someone to get you there.  When doing web marketing...we highly suggest you set up your free Google Analytics account - that YOU review to see where your hits are coming from.

5.  Learning the new systems, the ever-changing and new rules on Google and social media or setting up analytics or, or, or can be very time consuming if you do not have the background. Finding an employee with these talents is a good option.

6. Understand you may want MODERN marketing techniques, but they need to be white hat (legal), proven to be effective, and this often takes a professional to achieve your fastest results .

7.  Deciding to hire a professional marketing service requires THEY must produce more clients for your business....  Just because you hired a non-effective marketing company before, does not mean they are all like that.  

If you want new ideas, top Google positions, then call us for your free marketing consultation  707-539-3585, LocalSEOexperts.biz are a part of the JR Publications' Family of Marketing Services - and a business with a twenty-five year history.

Happy New Year !

From Judith Rivers-Moore, CEO

There are a multitude of Proven and not as effective methods to market today:
The web (you must be first and second page), web ads, rack cards, sales, newsletters, discount coupons, letters, meeting people, trade shows, leads, post cards, referrals - from where, social media, magazine ads, e-mail, referrals, reviews & car signage???. 

Seven Helpful Tips On Effective Marketing - Santa Rosa, San Francisco & Napa Businesses Can Fail Without Strong Marketing Methods

WE realize you hit January with a multitude of things to do in a business !! Every business person does.

  

From moving through setting new goals, up-dating the business plan... to completing last years taxes. It is an overwhelming month. But giving back seat to your marketing efforts may hurt you all year long.  Consider these seven effective marketing tips from LocalSEOexperts.biz !!!

1. Calendar a Marketing Seminar or Consultation to learn the changes in marketing methodology. Everything has been moving triple time in marketing over the past five years.  Some of the newest methods are quite effective in reaching NEW clients.

2. Review your past year and quantify what worked. The return on investment is vital to any marketing plan.  If you expected ten new clients and received only two, and that was not breaking even on the investment....then this review was important to you.  

3.  Determine your priority items and Just DO IT.  If you need a daily coach to assist, we suggest this video...    Truly humorous, but To The Point.  Do not give up your dream of a great business - just because you hit a rut in the road.  Find your way
around it or ... through it .... build on your strengths and find the experts to assist.

4.  If your business went down in 2015, Your business plan and your marketing budget must increase in 2016.  Either you do more personal effort or pay someone to get you there.  When doing web marketing...we highly suggest you set up your free Google Analytics account - that YOU review to see where your hits are coming from.

5.  Learning the new systems, the ever-changing and new rules on Google and social media or setting up analytics or, or, or can be very time consuming if you do not have the background. Finding an employee with these talents is a good option.

6. Understand you may want MODERN marketing techniques, but they need to be white hat (legal), proven to be effective, and this often takes a professional to achieve your fastest results .

7.  Deciding to hire a professional marketing service requires THEY must produce more clients for your business....  Just because you hired a non-effective marketing company before, does not mean they are all like that.  

If you want new ideas, top Google positions, then call us for your free marketing consultation  707-539-3585, LocalSEOexperts.biz are a part of the JR Publications' Family of Marketing Services - and a business with a twenty-five year history.

Happy New Year !

From Judith Rivers-Moore, CEO

There are a multitude of Proven and not as effective methods to market today:
The web (you must be first and second page), web ads, rack cards, sales, newsletters, discount coupons, letters, meeting people, trade shows, leads, post cards, referrals - from where, social media, magazine ads, e-mail, referrals, reviews & car signage???.