Monday, February 29, 2016

Choosing The Right Marketing Seminars For Groups, Conferences, Associations, Businesses & Meetings In Sonoma, Napa, Marin & the Bay Area,

Choosing A Marketing Seminar
The Who - What - Where - When & Why...

Do We Need A Coach !! or Can We Do It Ourselves?
Why Do A Seminar:
  •  We have a group of businesses who are struggling with staying up on Google Search.
  •  We have an association who needs to know more about Social Media importance.
  •  We have a staff that could take on more in the marketing department.
  •  We need new customers and fresh ideas. 

Who Is Best To Cover The Materials For Us:
  • We want someone with many creative ideas.
  • We want an expert in Search Engine Optimization.
  • We want an expert in Social Media.
  • We want an expert in proven and new methods.
  • We want modern technology ideas.

What Type of Marketing Do We Require:
  • We don't know what type of marketing works best today.
  • We don't know what type of marketing brings our best clients.
  • We want to know how to effectively spend our marketing dollars.
  • We want to know what we can do for free.

Where Shall We Host This:
  • During our General Meeting
  • At a Conference as part of the education program for our membership.
  • They host it at a specific location and invite us in.

When Do We Want The Seminar To Happen:
  • Prior to setting our marketing budget for the next year.
  • During our regular meeting with an hour of presentation.
  • A half day seminar with take home materials
  • A full day seminar with luncheon and several speakers for under $200.
We Trust ....These components will help you determine your needs.

When Modern Marketing, Business Leads, Social Media & Search Engine Optimization
 Are Important To Your Business...

Thursday, February 11, 2016

Higher Prices On AD Word Marketing - Large Businesses Have Really Jumped On Google AD Words & SEO Services

So, you thought you would escape all the "learning Curve stuff" that Google is changing daily by just purchasing AD words and being guaranteed your positions on searches.  Truly, that was a GREAT idea!!!   

                                                         Big Business Thinks so TOO.

Local AD words are becoming higher priced because the big companies  have jumped in the pond.  Nothing is sacred anymore for the small business owner.  So what are we seeing ...
Prices on AD words becoming more expensive

Bidding Wars on Key-Search Terms

Your Google ADS being pushed down on the page.... or to another page.

Your Google AD in some remote city that has nothing to do with your local searcher.

Your competitor paying someone to sit and CLICK on your ad until it is out of $$$.

Consider paying out your good money for search engine optimization SEO... 
where you will have first and/or second page visibility on a consistent basis......  

We still see people making huge errors in posting their Google ads.  

OK....I will give you one good TIP... on creating your ad words....or any AD
  • They must include a city/region in order to appear above or along side on the Google Page ...when someone searches.  A general or no location AD ends up at the bottom of the Google page.  Yes, Google programs their algorithms for a user's local searching, but if your AD key-search is void of will not get noticed. 

Happy Valentines Day from 
JR Publications,