Tips On Branding A Business With Press Releases For Search Engine Optimization

Marketing your brand name and gaining recognition from the general public is completed in multiple methods.
Yes, your search engine optimization is affected by press releases that are pickup with your name. You can also put a link in your website to the press release in an online newspaper.  True, you will need to consider if your news is important for local, and/or a national or an international story.

Press release are another great tool that adds to your visibility.  So my clients ask, " What is so newsy that anyone would would to know about it. "  Truly the media will not pick up your name unless it is a strong story or local influence.  Lets learn something about this from the Republican Party, presently in the news daily....  They know only one of them will make it into the finals, but the fact the word "Republican Party" is repeated over and over is the branding they seek.

Think about the various times a year - the press release can be effective.

• grand opening of your business
• store remodeling
• the business moves or opens more branches
• you have a new high profile/talented employee
• you add a very popular product line to the store
• the shop or restaurant is try a new food or product
• unique free holiday specials for the general public
• you are bringing in a speaker or the inventor
• coming out with a newsletter or blog
• write an brief article on why a particular product has found its place in society and send attached.
• (always quote your resources)

I found the TIPs from this additional blog was a good read - hope you like this link.  They cover the details of completing your press release.

When 80% of the population has a smart phone and 63% of Google users access through a smart phone or I-pad, then  your press release receives increased viewing from every spectrum.  All press releases should contain your website address for more information.  Your website needs to be mobile friendly and easily opened from these digital devices.


Love to have your input....

Judith Rivers-Moore, LocalSEOexperts.biz    WeddingLinks.co     HoneymoonLinks.co  and...
                                      "Best Style California Wedding & Honeymoon" digital magazine
                                                  Santa Rosa, California   707-539-3585