Is your TOOL BOX empty when it come to knowing how to set up your website design for success in the search engine game???
Understanding how to gain top web visibility through Search Engine Optimization today - has many throwing up their arms and generously giving money to the Google platform for first through third page results. We follow all this and are enjoying great results for our clients with first page results over Google paid clients - even as the algorithms change.
If you are a "do it yourself person" or working with your techy on your website, some of these tips will come in very handy.
This is part 1 of 2 blog entries on "What Google & Search Engines Look For"
Do you have a Google style XML site map posted on your website. Learn about this at
Take a good look at the title of your website or web pages you are submitting and the searches are picking up. Don't put "Welcome" in this vital area. Put your category/service/city/county and market reach
Yes, Chicago, North Shore Accountant is O.K. But Chicago & North Shore Business Accountant With Tax Preparation Services is better in the TITLE area. Be a little Assertive with this area....it can be changed often. (take a look at my title on the blog - (is it possible my blog would come up in San Francisco, Bay Area, Chicago, New York and Los Angeles for what google looks for in web page design.) ??? JR has a SEO service that brings the blog to first page & second page results for titles and key-search.
Does your website have a Mobile Friendly Presence? - This is the latest ding from Google. You MUST do this
orrrr end up under everyone else's results on the Google Search. It will take them awhile to review each website, but do not be surprised if you find yourself on the bottom of the fifth page. ..... or so forth.
Is Your Content Relevant on your home page and contain many of your key-search-terms in the grammatically correct text. Google looks for 600 to 800 words on a home page. -Google chooses which content is relevant to the search query. The more relevant the content the better it will rank.
Do you have a video on your home page? Informative, 2 to 3 minutes - regarding your business subject and category. If you do not have your own video, use a subject oriented YouTube Video and give it credit (name and link to who created)
Who is The Authority Name - this should be in the value of the content. This is mostly dictated by the amount and type of links pointing to that content out on the web - write articles, create a BLOG - place them in articles websites.
Build Trust - how reliable the website is considered to be. Place your website on servers that offer great protection against virus and hackers. Don't make unfulfilled statements in your content.
Know what search terms are popular in your industry/category
Yes, I know Googles says Key-words are not important anymore, but they are!!! They must be placed in your home page and following page paragraphing. They can be 3 and 4 & 5 word phrases, and refer to how people search on the searches for items. Being found online by the right people is a lot easier if you know what they're searching for. Gain access to a free keyword tool. Remember you can change your TITLE and your DESCRIPTION - but not your key-words, so choose wisely. Also, place your meta tags under each page of your website.
Really think you will like this Video on building a Wordpress Website.
Blog by Judith Rivers-Moore - CEO LocalSEOexperts.biz
#google searches
#setting up a web page
#tips on best web visibility
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