Marketing TIPS for Businesses in Sacramento, Chico, Fresno, San Diego, Sonoma & The Bay Area

There Is More Than ONE MARKETING SOLUTION For Businesses Today.
by Judith Rivers-Moore - LocalSEOexperts.biz  & JRpublicationsinc.co

Methods of marketing have changed drastically since 2005.  That is ten years of change, and we are talking BIG CHANGES.  While this blog is about the Basics today, check our website for our services.
                                     Small Businesses Are The Backbone of America

You've got it all down, The perfect brochure, the perfect business card, a website that shows you are in business, maybe some signage, and ... you have told friends and family.  These are nice, but do not help you survive. Those that do survive understand how important marketing is. The banks understands. They want you to have a complete marketing plan with your business plan - and it better be in depth for 3 to 5 years.

We suggest taking a half-day or full day a week and focus on your marketing plan.  Whether you are leading people to your doorstep as a restaurant would, or you are attempting to generate a call for interest in your service, your marketing is a MUST ...  Strong Businesses take 10% of the income for marketing.

i used to tell people during my Marketing Seminars; marketing is like being in a closet, in the dark with your business.  When you begin to shine a light on your business, people in the closet with you - notice you. When you become a marketer of your business, you open the door, so many people can see you in the light.

Get A Handle On Your Uniqueness In The Business World & WHO Wants Your Service

So today we examine what is in your closet with you & your service  - and who would require your service.
Take time to brainstorm wtih people - even a child can have a great idea on this:
1. Who needs your service and where do you find them - are they everybody, rich, well, household, finance?
2. What are your successful competitors doing to market themselves - copy them
3. Map out your finances and create a five year plan on free and paid things you can do to market
4. Go through your pain. Do the things you like to do in marketing and take on one more gut-wrenching area of marketing each month - or pay someone else to do it for you.
5. Understand you are seeking ATTENTION and Conviction that your service or business can do the job
6. Practice being able to say what you and your business does in 30 - to 50 seconds
7. Say this on your phone message and give them your website address.
8. Understand learning certain technical aspects of marketing can waste your time. Find someone to do it for you. Always remember you are in business to DO your business and do it well.

You need to cover these bases - every week:
1. Place your brochures and cards - in the right hands of your circle of influence - who can bring you work
2. Meet your prospect - determine the areas where you will find them, and be there
3. Find out the best methods for people to find you and implement - that is marketing
4. Move your website by SEO or Ad-words to the first or second page of Google - where most shop for services
5. Gain referrals by setting up your cross marketing with LIKE businesses

WHILE ALL OF THE ABOVE ARE VERY IMPORTANT - do not forget how your prospect is living life daily.  What do they reach for when beginning their search...........important to have your website showing up on Google Search Engine,  and smart phones.......... This is a SEO Google marketing demand today.

JR Publications, WeddingLinks.co   Santa Rosa, CA 707-539-3585, 800-233-3850

"Best Style California Wedding & Honeymoon" e-Magazine,  Search Engine Optimization, Marketing