Thursday, June 11, 2015

Product and Business Pinterest Board Marketing Diversifies Business Visibility on The WEB


Most businesses can be enriched with their own Pinterest Boards. Pinterest reflects through photographs creative and fun ideas plus great insight to a hobby, region, recipes, or products.   The Pinterest Business is evolving from a fun idea to a practical business marketing solution with several savvy ideas.

  • Others Re-Pinning Your Photos from your board expands your visibility
  • Cross marketing to Facebook and social media
  • *The Ability to SEO on Google in particular your board web address
  • Business Name Boards photo enhance your services
  • Their recent addition of RICH PINS
  • You can run a Contest on Pinterest by following their Rules on the Brand Guidelines Page.
While mine are wedding and honeymoon or bridal oriented, 
the photo boards can promote any creative idea or product.

What Is A Pinterest Rich Pin
On Pinterest, you may sign-up for this special rich pin to show under your photo. Here you may state the price and link it to your product page.  You do this in your back end of Pinterest Account on the Developers Page)  Use oEmbed or Semantic Markup.  (Schema.org or Oen Graph metatags.) Make certain to complete the validation by using the Rich Pins Validator and apply for your Rich Pins to be accepted and used on Pinterest.


Why Is The Rich Pin So Important
Shopify reported the purchases from the Pinterest compared to Facebook were double and the traffic was increased by 16%. Sephora found the Pinterest users spend 15 times more that Facebook users. Most important their users were up to 25 million in 2013 and their users where young females who love to shop.   This is a valid method to gain more customers.  

Running A Contest
Not just a giveaway, but a contest where they must RE-PIN your photo or Give you a Like on Facebook. Thus expanding your exposure with the Re-pin and Likes.

Reverse Your Thinking
Think about places you can place the RE-Pin or link to your Pinterest Boards.
Mobile Website
Regular Website
Blogs,
P.S. Be certain to set up your Pinterest Analytics to track your results.

* JR offer a marketing service for SEO on your Pinterest Board addresses, You Tubes, Blogs & Website Addresses. 707-539-3585 or 800-233-3850. Nancy@WeddingLinks.com
J.R. Publications, Santa Rosa, Ca. Celebrating our 25th year in publishing.

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