Marketing That FITS Your Personality - Person To Person, Texting, Internet SEO, Video, Skype Meetings

Fits my personality?  Why is that important? Because I often see people trying a variety of marketing solutions to finally find their “perfect fit”.  The old adage, “know thyself” works well in setting up your marketing systems and for that matter – any part of your business.  If there is a part of your business you really struggle with, then find someone who excels in it and pay them or negotiate a trade for something ...  you can do for them.

Fits My Budget - What Budget - Isn't Marketing Free - 
Most Business People Understand
 This Takes Experts ... And They Are Not Free.  

But It is on the WEB ... Why IS IT NOT FREE?????
IS Your Business Service FREE?? - Get Real !!

 So lets example a few things I hear about WHAT FITS The Business Persons Personality.... 

please...........JOIN IN THE MARKETING DISCUSSION

“I get Leads and don’t follow up on them.” Get an e-mail system set up to send your info out at least 5-7 times over a space of 6 months, or hire someone to make calls in the evening for you to reach those leads.  Create a script.....When you call and find an answer machine - be certain to tell them you sent them an e-mail and your website address. (don't waste that call)   Respect for what it took to get that lead for you... and how much that lead brings into your business. Even three leads paying off per year makes a difference to your business bookings.

• Some leads are priced at $50. to $500 – per lead.
• Find permission-based leads with current e-mail, phone and if you want...a mailing address
• You want proven e-mail addresses - some of the list merchants do not check the e- address.  JRPublications does.

 “I have a newly revised and improved website.”  Yes! But where is it showing up on the search engines, what popular web environments are you linked to, and is anyone seeing where you just spent all your marketing dollars? No matter what type of business, JR can assist you on your Search Engine Optimization. 

“I do business trade shows and have problems connecting with the brides.”  It takes a huge amount of energy in preparation, funds and decor to have a booth at a trade show. Understand only 45% of the local brides attend a bridal show, and over 45% are newly announced. Understand where you fall in the “decision-making-process”. Sadly I see people just sitting at their booths and they never try to make eye contact with ladies in the aisles.  Stand up, heads up, smile, get attention, draw them into your booth.  There is a lot going on in a trade show – never assume they see you!! If you are too shy to do this – then find someone who enjoys it to assist you.

Photo by JR

“I do AD words on Google”  It works for some and not for others.  Many tech-savvy people begin their searches on page 2 or 3 of the links.  The price of AD words in the competitive market is rising quickly and Google has added hundreds on their sales teams. Everyone keeps repeating the mantra that “you must be on the first page of Google to gain web business”.

This is sooooo not true.  Even Google cannot promise first page viewing with so many sales on their Ad words.

“I link my website to only FREE web environments.”  Awesome, if you can find free at the top of the search engines - that do not eventually start asking for funds, good luck - also think about who can add their business right beside you - are they really safe for brides and grooms. People are finding these Add Your Website Free..... often have some very shady business people in them.

“We make appointments and visit with the venues and coordinators.”  This is a great marketing method... if you do it on an every six-month status. So often these people are changed and moved to other venues, and many now, are asking for referral fees.  Relationship building is A #1 method. 

Video Marketing of what our business offers...is a great marketing method - but who will see it if your website is on page 5 of Google or other searches....at a trade show, your video is shown in portion to maybe 200 to 500 people. Put it on your home page of the website....work on your SEO - so many will see it.

“We do our own SEO” This is a challenge to stay current with over 265 changes just Google alone did last year. We understand they are now doing changes daily.  I commend you. With every new change, they dip into your web visibility and views.  JRPublications offers a new Search Engine Optimization service through    LocalSEOexperts.biz     to bring businesses up in the Google searches. Best of all, it incorporates daily changes made by Search Engine owners. It works for websites, blogs, you tube and pinetrest links also. Quite affordable 707-539-3585 or 800-233-3850

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